Choose Your Template Path

Most customers fall into one of these categories — pick the one that matches your situation.

How Templates Work in FeedOtter

At FeedOtter, we’re excited to help you transform your newsletter process. A large part of this is the email template—whether you design your own in your ESP, work with an email developer, or use one of our free templates, you have plenty of options to create a custom template that fits your brand. No matter which path you choose, the most important step is having a clean, well-coded HTML template that passes a rendering test (such as Litmus). Once you have that, our team will handle the setup and ensure it works seamlessly within FeedOtter.

Choose Your Template Path

Not sure where to start? Most customers fall into one of the following situations.

Already have a template in your ESP?

Bring your existing Marketo, Pardot, Eloqua, or other ESP template to FeedOtter, and we’ll handle the setup. Learn how to correctly download your pre-existing template from your ESP here:

Use an ESP Template

Want to hire someone to design your template for you?

No in-house designer? We recommend working with a trusted email design service, freelance platform, or agency experienced in building email templates. Explore recommended resources here:

Hire/Use a Designer

Want to start with something pre-built that’s ready to use in FeedOtter?

Choose from our library of pre-built templates, designed for seamless use in FeedOtter, and make light customizations to match your brand. Read more here:

Use a FeedOtter Template

Don’t have a template at all and none of these options fit?

Explore tools and resources (including free options) to help you get started from scratch. Find helpful resources here:

Don't Have a Template Yet?

Want to build your own template and set it up with FeedOtter tokens yourself?

If you prefer a fully hands-on approach, you can build your own HTML template and apply FeedOtter-specific tokens directly. This option is ideal for advanced users who want maximum control over their design and setup. Learn how to get started here:

FeedOtter Template Basics