Sends & Reporting
FeedOtter Email provides per-send reporting with delivery and engagement metrics for every newsletter you send. Reports are accessible from Feedotter Email → Sends in the left sidebar.
The Sends Page
The Sends page (Feedotter Email → Sends) lists all emails sent or scheduled through FeedOtter Email.
Screenshot suggestion: The Sends list page showing several sends with their stats columns.
Sends List Columns
Name
The send name (typically the newsletter issue name)
Status
Current status: Scheduled, Sent, Draft, etc.
Delivered
Number of emails successfully delivered
Unique Opens
Number of unique recipients who opened the email
Unique Clicks
Number of unique recipients who clicked at least one link
Unsubscribes
Number of recipients who unsubscribed via this send
Click View Report on any row to open the detailed report for that send.
Audience Insights
An Audience Insights feature is available on the Sends page. For sends with 100 or more unique clicks, FeedOtter can generate an AI-powered analysis of audience engagement patterns — available for up to 5 sends at a time.
This feature surfaces observations about which content drove the most engagement across your recent sends.
Screenshot suggestion: The Audience Insights panel on the Sends page.
Per-Send Report
Clicking View Report on any send opens a detailed report page for that specific send.
Screenshot suggestion: Full per-send report page showing the metrics panel and content performance table.
Summary Header
The top of the report shows:
Send name
Email subject line
From address
Date and time the email was sent
Metrics Panel
The metrics panel shows the core delivery and engagement statistics for the send:
Sent
Total number of emails submitted for delivery
Delivered
Emails successfully accepted by recipient mail servers
Unique Opens
Distinct recipients who opened the email
Open Rate
Unique Opens ÷ Delivered
Unique Clicks
Distinct recipients who clicked at least one link
Click Rate
Unique Clicks ÷ Delivered
Bounces
Emails rejected by the recipient mail server (hard and soft combined)
Unsubscribes
Recipients who clicked the unsubscribe link in this email
Spam Complaints
Recipients who marked the email as spam
Note: Open tracking depends on image loading and is subject to inflated or suppressed counts in some email clients (particularly Apple Mail with Mail Privacy Protection enabled).
Content Performance Table
Below the metrics panel, the Content Performance table shows click data broken down by each individual link in the email:
URL
The destination URL that was linked
Position
The order in which the link appeared in the email
Total Clicks
All clicks on this link (including repeat clicks from the same recipient)
Unique Clicks
Distinct recipients who clicked this link
CTR
Click-through rate for this link (Unique Clicks ÷ Delivered)
% of Total Clicks
This link's share of all clicks in the send
This table helps identify which content or calls-to-action drove the most engagement.
Screenshot suggestion: Content Performance table showing three or four links with click data.
Coming Soon
The following sections are planned for a future update and are not yet available:
Opens by email client
Geographic breakdown of opens and clicks
Hourly click distribution chart
Newsletter-Level Aggregate Stats
In addition to per-send reporting, FeedOtter also provides aggregate performance stats at the newsletter series level.
Accessing Aggregate Stats
Navigate to Newsletters in the left sidebar
Open a newsletter series
The performance snapshot is displayed on the series page
What Is Shown
The performance snapshot shows aggregate rates across all sends within the newsletter series over a selectable date range:
Delivery Rate
Percentage of sends successfully delivered
Open Rate
Average unique open rate across the period
Click Rate
Average unique click rate across the period
Unsubscribe Rate
Average unsubscribe rate across the period
This is useful for tracking the health and engagement trend of an entire newsletter program over time, rather than individual send performance.
Screenshot suggestion: Newsletter series page showing the aggregate Performance Stats panel with date range selector.
Understanding Your Metrics
Delivery vs. Sent
Sent is the number of emails FeedOtter submitted. Delivered is lower — it excludes bounces and other delivery failures. Delivered is the more accurate base for calculating engagement rates.
Open Rate Caveats
Email open tracking works by loading a tiny invisible image in the email. Recipients whose email clients block image loading (or who use privacy-protecting mail clients) will not be counted as opens even if they read the email. Open rates should be interpreted as a relative engagement signal, not an absolute count.
Hard vs. Soft Bounces
A hard bounce means the email address is invalid or permanently unreachable. A soft bounce means delivery failed temporarily (e.g. a full inbox). SendGrid automatically suppresses contacts after repeated soft bounces and after any hard bounce. Bounced addresses are not re-sent to on future sends.
Spam Complaints
If a recipient marks your email as spam, their address is added to a global suppression list and will not receive future emails from your FeedOtter Email account. A high spam complaint rate can affect deliverability for your entire sending domain.
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