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Getting Started

Learn how to bring your content into your own designed template and publish a curated newsletter to your ESP with FeedOtter.

Curated newsletters put you in the editorial seat: instead of fully automating a feed into an email, you connect your content sources, then select what to feature, arrange it in the order that makes sense, and tweak the details before it goes out — while FeedOtter handles the design, formatting, and delivery to your ESP.

At a high level, every curated newsletter has two connected layers:

  • Your content — pulled in from RSS, WordPress, YouTube, Google Sheets, and other sources (or bookmarked directly from the web). FeedOtter automatically makes this content email-ready: resizing images to the right format and aspect ratio so things look consistent no matter where the content originated.

  • Your template — the design and structure your content is delivered in, configured once as a default and reused across every send. Our team prepares your own custom HTML for use with Feedotter. Don't have a template? Read more here.

Editing happens on rails: you're placing and tweaking content within a predefined structure, not building rows and columns from scratch. That's intentional. Most teams want their editors focused on curation, not on relearning an email builder every time they publish.

Watch the introductory video below to get familiar with the high-level features. *Coming Soon.

Next steps in this guide:

Overview (you are here)

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