# Pardot Tokens

### Pardot Preference Center Token

{% hint style="warning" %}
Pardot requires the inclusion of its unsubscribe or preference center tokens in all outgoing emails, including those sent through FeedOtter.
{% endhint %}

FeedOtter automatically inserts default Pardot tokens into your emails, including the Pardot preference center and unsubscribe tokens. However, if you use a custom preference center, you'll need to manually add the corresponding token to your FeedOtter emails.

### Finding Your Pardot Preference Center

In your Salesforce Pardot account, go to **Account Engagement Email** > **Preferences Page**.

Here, you’ll see all of the Pardot Preference Centers you’ve previously set up. Click on the preference center you would like in your FeedOtter email.

<div align="left"><figure><img src="https://2086102864-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FIdHBGk8cqznUpEqm5g1U%2Fuploads%2FfjWLKYsic47KhucxVgVE%2Fimage.png?alt=media&#x26;token=532bf48a-a95f-4f94-89ef-7e1838f5831a" alt=""><figcaption><p>See all your preferences centers set up here.</p></figcaption></figure></div>

View the **link** associated with your preference center. At the end of the URL is a three or four-digit ID which will be used in the Pardot token in FeedOtter.

<div align="left"><figure><img src="https://2086102864-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FIdHBGk8cqznUpEqm5g1U%2Fuploads%2FVv9znJabaOpgCLsxMhrV%2Fimage.png?alt=media&#x26;token=af58c0e9-3beb-4cae-a176-bde3fc28a50d" alt=""><figcaption><p>Find the number ID associated with your preference center.</p></figcaption></figure></div>

### Finding the Pardot token

Pardot has many tokens to be used in emails. Here’s a [list of the default Pardot tokens](https://docs.feedotter.com/set-up-your-own-template/esp-specific-tokens/broken-reference) you can use in FeedOtter emails.

Your email preference center token will look as follows:

```
{{EmailPreferenceCenter_3355}}
```

The numbers at the end will be replaced with the ID on your Pardot preference center.

### Updating FeedOtter Emails

Find the email campaign you'd like to link to your preference center and **Edit Campaign**. You'll just need to replace the current unsubscribe link with your preference center token.

#### Using a FeedOtter template

With FeedOtter templates, you edit the Unsubscribe with the **Footer HTML** box.

Go to **Template** > **Customize Footer**. Here, select **Unsubscribe** > **Edit link** > and paste in your token.

<div align="left"><figure><img src="https://2086102864-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FIdHBGk8cqznUpEqm5g1U%2Fuploads%2FisoPzFQ8xIGcxDjAK8ri%2Fimage.png?alt=media&#x26;token=dc0b9e9a-ad84-4080-b293-3671e97bad80" alt=""><figcaption><p>Replace the existing link with your preference center token.</p></figcaption></figure></div>

Click **Update** for the link and **Update** again for the footer in general.

Next, you'll need to replace the link in the **Text version** of your email. Select **Code View** > **Text View**.

Then, replace the existing unsubscribe token with your preference center token.

<div align="left"><figure><img src="https://2086102864-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FIdHBGk8cqznUpEqm5g1U%2Fuploads%2FqFwReeZpWk6hhPOnCbKn%2Fimage.png?alt=media&#x26;token=ee32adeb-cd13-497c-a107-afca7299a64c" alt=""><figcaption><p>Add your preference center token to your email code.</p></figcaption></figure></div>

#### Using a Custom Template

If you're using a custom template that's been previously imported, instead of customizing the footer you'll need to edit the HTML code where the Unsubscribe is listed.

Go to **Code View** > **Search** for your unsubscribe or email preference center link. Here, replace the existing href with your token.

Then, replace the unsubscribe token in your text version as described above.

#### Visit the link below for Pardot merge token information:

{% content-ref url="broken-reference" %}
[Broken link](https://docs.feedotter.com/set-up-your-own-template/esp-specific-tokens/broken-reference)
{% endcontent-ref %}