| Merge Code | Description and Usage |
|---|---|
| [[feedotter.campaign_name]] | The name of your campaign as provided during the wizard process |
| [[feedotter.newsletter_date | date('F j, Y')]] → output example: October 24, 2025 [[feedotter.newsletter_date | date('m/d/Y')]] → output example: 10/24/2025 [[feedotter.newsletter_date | date('l, F j, Y')]] → output example: Thursday, October 24, 2025 [[feedotter.newsletter_date | date('F Y')]] → output example: October 2025 | This token (updated 2025) pulls the date you set in the sidebar in the FeedOtter interface. |
| [[feedotter.send_date]] | A text string containing the day of week, month, day, and year that your email campaign ran. Example: Tuesday, November 15 2016 |
| [[feedotter.send_date_object]] | A date object that can be used for advanced formatting such as [[feedotter.send_date_object | date("Hi m/d/Y", "Europe/Paris")]]. Good resources for date building are: PHP date function and PHP date generator. |
Send Date Token: [[feedotter.send_date_object | date('F j, Y')]] Day after send date token: [[feedotter.send_date_object|date_modify("+1 day")|date("m/d/Y")]] | A date object that can be used for advanced formatting |
| [[feedotter.scheduled_date | date("m/d/Y")]] | A date object which contains the date that a curated newsletter is scheduled. This may be useful if you create newsletters that are scheduled in the future. This token REQUIRES the use of a formatter. Date formatters are in PHP format. Supported Modules: Curated Newsletters Supported Platforms: Pardot, Marketo, Eloqua, Campaigner, MailChimp |
| [[feedotter.campaign_from_name]] | The FROM NAME value as provided during the campaign wizard process |
| [[feedotter.campaign_from_email]] | The FROM EMAIL value as provided during the campaign wizard process |
| [[feedotter.campaign_reply_email]] | The REPLY EMAIL address as provded during the campaign wizard process |
| [[feedotter.preheader_text]] | Special text block designed for an email preheader. This includes the title of the first post and the first 100 characters of the first post text. |
| Merge Code | Description and Usage |
|---|---|
| [[post.post_title]] | The title of a blog post. |
| [[post.post_url]] | The url of a blog post |
| [[post.post_excerpt]] | Automated Function: The best text summary of an article. Our system evaluates the <description> and <content> values and builds a summary based on availability. |
| [[post.post_excerpt_text]] | Same as post_excerpt with HTML stripped. |
| [[post.post_description]] | The full <description> content from the RSS feed (including HTML if present). |
| [[post.post_description_text]] | A text-only version of the <description> node from the RSS feed. |
| [[post.post_content]] | The full <content> from the RSS feed. Including HTML. |
| [[post.post_content_text]] | The full <content> from the RSS feed with HTML removed. |
| [[post.post_author]] | The author name of a blog post. IF the RSS data contains multiple authors they will be displayed separated by a comma. e.g. "Author1, Author2". You can gain more control over the display of multiple authors by using the asArray method. |
| [[post.post_date]] | The publish date of a blog post. Automatic formatting (you can learn how to format dates using TWIG filters here.) |
| [[post.post_source]] | The name of the source of a blog post |
| [[post.image_url]] | The best image to represent a blog post as chosen by our algorithm. Learn more about how FeedOtter selects campaign images here. |
| [[post.image_byline]] | The text entered in the Byline field in the "Edit Post Details" panel. Used to display image attribution/credit alongside the featured image. |
| [[post.image_alt]] | The text entered in the Alt text field for the post's featured image, set manually in the "Edit Post Details" panel. Used as the alt attribute for the featured image tag for accessibility and to display if the image fails to load. |
| [[post.post_timeToRead]] | Displays an estimated article read time (integer). Based on the <content> field of the RSS data. Usage: "Read time: [[post.post_timeToRead]] min." |
[% if post.post_categories|length >0 %] [% for cat in post.post_categories |slice(0,1) %] [[cat.name|upper]] [% endfor %] [% endif %] | Category of your blog post. If category assigned to post it will pull the primary category listed. |
| [[post.cta_text]] | Create your own standard call-to-action for each content block via the UI. |
| [[post.asArray.json_encode.value]] | Use to display any non-RSS XML values in your feed. Learn more about using this token here. |
<h1>Test Event Data</h1> | Use to display event data - for use with FeedOtter Content Collector Extension. |
| Merge Code | Description |
|---|---|
| [[feedotter.primary_color]] | The color(hex) selected as primary color in the campaign wizard |
| [[feedotter.secondary_color]] | The color(hex) selected as secondary color in the campiagn wizard |
| [[feedotter.button_color]] | The color(hex) for buttons and calls to action links |
| [[feedotter.footer_text_color]] | The color(hex) of text in the default footer text. Only allowed inside "footer_html" content. |
| [[feedotter.footer_html]] | WYSIWYG html block for footer content. |
| [[feedotter.social_html]] | Display custom html to display social links and icons. |
| [[feedotter.company_logo_url]] | Certain templates support the upload of a logo image. |
| [[feedotter.logo_width]] | With your uploaded logo, this token replaces the width (integer) in pixels so you can resize your logo image to fit your template via the UI. |
| [[feedotter.post_body_char_limit]] | Certain templates support the changing of the max body length via the UI. |
| [[feedotter.unsubscribe_link]] | Displays the proper unsubscribe link based on your ESP. |
| [[feedotter.view_as_webpage_link]] | Displays a link to view the email as a webpage based on your ESP. Marketo = {{system.viewAsWebpageLink}} Pardot = {{View.Online}} |
| [[feedotter.company_name]] | Customize via the UI and automatically use in footer or any area of your template. |
| [[feedotter.company_url]] | Add your company website to link logo and header images via the UI. |