Overview

FeedOtter newsletter's support custom designs and templates. Here are some options for using and preparing custom email designs for use with FeedOtter.

Use An Existing Email Template From Your ESP

Bring your existing Marketo, Pardot, Eloqua, or other ESP template to FeedOtter, and we’ll handle the setup. Learn how to correctly download your pre-existing template from your ESP here:

Use an ESP Template

Hire A Designer/Developer to Build a New Design

No in-house designer? We recommend working with a trusted email design service, freelance platform, or agency experienced in building email templates. Explore recommended resources here:

Hire/Use a Designer

Select A Pre-Built FeedOtter Template

Choose from our library of pre-built templates, designed for seamless use in FeedOtter, and make light customizations to match your brand. Read more here:

Use a FeedOtter Template

Use A Quality Email Builder Tool

Explore tools and resources (including free options) to help you get started from scratch. Find helpful resources here:

Use a Free Email Builder

Code Your Own

If you prefer a fully hands-on approach, you can build your own HTML template and apply FeedOtter-specific tokens directly. This option is ideal for advanced users who want maximum control over their design and setup. Learn how to get started here:

FeedOtter Template Basics

The Importance of a Quality Email Newsletter Template

At FeedOtter, we’re excited to help you transform your newsletter process. A large part of this is the email template—whether you design your own in your ESP, work with an email developer, or use one of our free templates, you have plenty of options to create a custom template that fits your brand. No matter which path you choose, the most important step is having a clean, well-coded HTML template that passes a rendering test (such as Litmus). Once you have that, our team will handle the setup and ensure it works seamlessly within FeedOtter.