Welcome to FeedOtter

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FeedOtter helps you automate your email newsletters so you can save time and grow engagement. We integrate with the most popular marketing automation platforms, making it easy to create newsletters that look great and deliver results.

▶️ Watch our demo to see how it works:

✨ Product Features

FeedOtter offers two flexible modules depending on how much editorial control you need:

  • Automated Newsletters → Send fully automated RSS-based emails from your marketing automation platform. Perfect for blog or news updates.

  • Curated Newsletters → Add an editorial layer by hand-picking, re-ordering, or removing articles before sending. This option gives your team more control over what goes out each time—you can adjust headlines, tweak descriptions, and even swap in custom images or CTAs. Curated newsletters are ideal when you want to combine automation with flexibility

👉 Learn more:

Automated NewslettersCurated Newsletters

📡 Content

Your content is at the heart of every newsletter. FeedOtter makes it simple to pull content from the places you already publish—whether that’s a company blog, a news site, or another source of regularly updated articles.

In addition to RSS, FeedOtter supports Google Sheets, JSON, XML, and other structured data sources, giving you flexibility no matter how your content is managed. You can even combine multiple feeds or sources (blog, press releases, resources, product updates, etc.) into a single email.

How to find your RSS feedContent Sources

🎨 Email Design & Templates

FeedOtter gives you complete design flexibility:

  • Built-in templates – Pick from our library of responsive, customizable designs.

  • Import your own – Bring a template from your designer or ESP, and we’ll make it FeedOtter-ready.

  • Need a starting point? – We provide starter resources and recommendations.

No matter which option you choose, our team ensures your template is clean, tested, and set up with the right tokens to be fully FeedOtter-ready.

👉 Explore all options:

Overview

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