UTM Parameters

UTM parameters allow you to report on the website traffic created by your automated newsletters.

UTM tracking is arguably the most important part of sending your emails to clients. This is because UTM codes allow you to track the traffic going back to your website via clicking on links in your email with Google Analytics.

For more information on using UTM codes in emails you can read more here:

• https://www.emailonacid.com/blog/article/email-marketing/how-to-use-utm-parameters-in-email-utm-parameter-checker

Appending UTM Codes with FeedOtter Emails

FeedOtter allows you to easily append your UTM codes to your Automated Email before sending out so you can track it with Google Analytics.

To configure UTM codes Edit your Automated (or Curated campaign).

Click on Settings in the left side menu.

Click on Setup UTM Codes

You will then be able to fill in/modify the utm codes as desired.