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UTM parameters allow you to report on the website traffic created by your automated newsletters.
UTM tracking is arguably the most important part of sending your emails to clients. This is because UTM codes allow you to track the traffic going back to your website via clicking on links in your email with Google Analytics.
For more information on using UTM codes in emails you can read more here:
FeedOtter allows you to easily append your UTM codes to your Automated Email before sending out so you can track it with Google Analytics.
To do this, setup your Automated Email.
After customizing your Automated Email to fit your company, click the Advanced button at the bottom of the Template > Properties tab.
Next, click the UTM Code tab. Here you will be able to add your own UTM codes or use FeedOtter’s suggested UTM codes. You can also automatically fill in your UTM codes from another Automated Email campaign.
Last modified 2mo ago