Custom Subject Lines

Customizing your email subject line is a powerful way to create a unique headline that grabs attention and encourages more clients to open your emails. There are various strategies to make your subject line more engaging.

Best Practices

There are many ways to market your email, and it all starts with the subject line! A unique and engaging subject line increases the chances of clients opening your emails and visiting your website for more content.

Your subject should capture attention while staying true to its promise. While “clickbait” subject lines may initially attract readers, they can quickly lead to frustration, causing recipients to ignore future emails or mark them as spam. Instead, we recommend using the title of the first post or a brief preview of what’s inside to set clear expectations and encourage engagement.

Customizing Subject Line in FeedOtter

FeedOtter allows you to change the subject line quick and easy!

Navigate to the edit view of your automated email and click anywhere within subject preview box.

On the left, you can customize the From Name, From Email, Reply-To Email, Preheader Text, and Subject line. Click Insert Data to insert tokens. These can be used to personalize your subject line.

Inserting Title of Post, Time of Day in Subject Line

With FeedOtter, you can also add the title of the first post and/or the date and time of the email. To do this, go back to the Subject line of your Automated Email.

Below the Subject Line box, click Insert Data to insert tokens. These can be used to personalize your subject line.