When accessing content from disparete sources such as an RSS feed a technical issue can arise related to "html encoding".
Common HTML Encoding Error
The most common html encoding error is shown in your email template with odd characters appearing in your content. Here’s an example:
This type of error is simple to fix, however. All you need to do is ensure you have a specific meta tag at the top of your HTML email template, typically found under the <head> tag. Here’s what this looks like:
Providing this <meta> tag in your email in your email is the first step in making sure these encoding issues don't happen. It is possible that your RSS feed encoding may need to be changed or set as well. It too should be set to UTF-8 to ensure these encoding errors do not happen.