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  • Welcome to FeedOtter
  • Automated Newsletters
    • Getting Started
      • Marketo Sending
      • Pardot Sending
      • Eloqua Sending
      • SFMC Sending
      • HubSpot Sending
      • MailChimp Sending
      • Active Campaign Sending
    • Scheduling Your Send
      • Require New Content to Send
      • Intervals
    • Features
      • Last Send Date
      • Send Now
      • Sending History
      • UTM Parameters
      • Custom Subject Lines
      • Notifications
      • Multiple Feeds
        • Merging Feeds
        • Pulling in External JSON/XML Data
  • Curated Newsletters
    • Getting Started
      • Newsletter Defaults
      • Adding Content Sources
      • Create your first curated issue
      • Test, Review, and Publish your curated email newsletter
    • Publishing
      • Publishing to Marketo
        • Create a New Email Program and Email
        • Create a New Email in Marketo
        • Schedule an Email Program Send From the FeedOtter Interface
      • Publishing to Pardot
      • Publishing to Eloqua
        • Create a New Email and Schedule a Send
        • Create a New Email
        • Update an Existing Email
        • Issue Naming
      • Publishing to HubSpot
      • Publishing to MailChimp
      • Publishing to HTML
    • Tags
    • Bookmarking Content
    • Content Sources
      • Google Sheets
      • YouTube
      • Algolia
      • WordPress API
      • UberFlip
      • JSON / XML API
        • Custom Data Fields
    • Troubleshooting
      • Marketo Duplicate Object Naming
      • Marketo Emoji Support
      • MailChimp From Address
      • Pardot emails are missing a required Unsubscribe or Preference Center tag
  • Integrations
    • Getting Started
    • Marketo
      • How to Set Up Your Marketo Integration
      • FAQ
        • Email Reporting
        • Sending in Recipient Time Zone
        • Marketo Data Access
        • Custom Marketo Program Naming
        • Branded Domain and IP Settings
      • Troubleshooting
        • How do I reset my Marketo Automated Campaign
        • Marketo Error: Program with the same name exists
        • Marketo error: Daily quota '50000'
        • Marketo Error: Invalid request. Please check and try again.
        • Curated Issue Fails to Publish
          • FeedOtter Can Not Approve Marketo Template
          • Marketo rejects Duplicate Name
      • Exporting a FeedOtter email into Marketo
    • Pardot / Account Engagement
      • How to Set Up Your Pardot Integration
      • FAQ
        • Salesforce IP Whitelisting
        • Where Can I Find My Pardot Business Unit ID?
        • Pardot Data Access
        • Advanced Settings
          • Set Up a User for Integration
      • Troubleshooting
    • Eloqua
      • How to Set Up Your Eloqua Integration
      • FAQ
        • Custom Email and Campaign Naming
        • Custom Field Setup
        • Updating Eloqua Canvas Email
        • Eloqua Data Access
        • VMTA and BBE
    • Salesforce Marketing Cloud
      • How to Set Up Your SFMC Integration
      • FAQ
        • SFMC Tracking Code
        • SFMC Resources and Links
      • Troubleshooting
    • HubSpot
      • How to Set Up Your HubSpot Integration
      • FAQ
      • Manually publish an email to HubSpot
    • MailChimp
      • How to Set Up Your MailChimp Integration
    • ActiveCampaign
      • How to Set Up Your ActiveCampaign Integration
    • Microsoft Dynamics Marketing
      • How to Set Up Your MS Dynamics Integration
  • Email Templates
    • Getting Started
      • Custom Template
        • HTML Email Guidelines
          • In-Depth HTML Email Guidelines
        • Custom Template Resources
          • ESP Template Use
            • Export a Marketo Template for Use in FeedOtter
            • Export a Pardot Template for Use in FeedOtter
            • Export a HubSpot Template for Use in FeedOtter
            • Export an ActiveCampaign Template for Use in FeedOtter
        • Where to Access Template Code
        • Getting Started with FeedOtter Templates
          • Creating a Basic Email Template
          • Advanced Email Templates
            • Slicing loops
            • Multiple Feed Emails
            • Email With Columns
            • Conditionals
            • Filters
              • Image Resize Filter
              • Date Formatting Filter
              • Text Manipulation Filters
              • Other Handy Filters
            • Non-RSS XML values
            • Custom fields
            • Display a Full Article in Your Email
          • Curated Email Setup Best Practices
            • Curated Newsletter Sections
      • Element Customization
        • About Email Images
    • FeedOtter Tokens
    • ESP-Specific Tokens
      • Marketo Tokens
        • Using Marketo Tokens in the From and Reply-To
      • Pardot Tokens
        • Pardot Merge Token Reference
      • Eloqua Tokens
      • SFMC Tokens
      • HubSpot Tokens
      • MailChimp Tokens
      • ActiveCampaign Tokens
  • Account Management
    • Account Information
    • Company Details
    • Manage Users
      • Adding Users
      • User Roles
      • Campaign Permissions
      • Transfer Ownership
      • Disabling Users
    • Security
      • Enable SSO in Your Account
        • Enable SSO With Okta as the Identity Provider
        • Enable SSO with a Generic Identity Provider
        • Enable SSO with Azure AD as the Identity Provider
        • Enable SSO with OneLogin as the Identity Provider
      • Account Level 2FA
    • Billing
      • Update Your Payment Card
      • View Account Usage
      • View Receipts
      • Change Your Subscription Plan
  • FAQ
    • How to manually publish a curated newsletter
    • WordPress RSS Feed Reference
    • How to find your RSS feed
    • Help with HTML encoding
    • My automated email did not send as expected
    • How do I hard refresh my browser?
    • How to Remove "This Post First Appeared" from Your Blog's RSS Feed in WordPress
    • Whitelisting FeedOtter
    • Whitelist FeedOtter on CloudFlare
    • How do I contact support?
    • Red Dot: Campaign Status
      • Confirm your RSS Feed is valid
      • Confirm your integration is still connected
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On this page
  • What Encoding Errors Look Like
  • Ensure Encoding is Set in Your Email Template
  • Verify Your RSS Feed Has Encoding Instructions
  1. FAQ

Help with HTML encoding

Last updated 10 months ago

When accessing content from disparete sources such as an RSS feed a technical issue can arise related to "html encoding".

What Encoding Errors Look Like

The most common html encoding error is shown in your email template with odd characters appearing in your content. Here’s an example:

Ensure Encoding is Set in Your Email Template

This type of error is simple to fix, however. All you need to do is ensure you have a specific meta tag at the top of your HTML email template, typically found under the <head> tag. Here’s what this looks like:

Providing this <meta> tag in your email in your email is the first step in making sure these encoding issues don't happen. If it is missing you can paste the following line into the <head> section of your email.

<meta http-equiv="Content-Type" content="text/html; charset=utf-8" />

Verify Your RSS Feed Has Encoding Instructions

It is also important to ensure your RSS feed has the correct encoding instructions. Most CMS systems will automatically set this. View your RSS feed url in any browser and search for "UTF". You should see something like this:

<?xml version="1.0" encoding="UTF-8"?>

If you do not see an encoding line please contact your website admin and ask the to help you add "UTF-8" encoding to your RSS feed. This ensures RSS readers and tools like FeedOtter always encode and decode your special characters correctly.