Don't Have a Template Yet?
If you don’t have a template in place, don’t worry. This section shares resources and options for getting started.
No template? No problem. If you’re starting from scratch and some of the other custom template options don't apply for you, there are plenty of tools—many free—that can help you design a simple, functional email template. Once you’ve created a template, just make sure it’s clean HTML and tested (we recommend Litmus), then send it to FeedOtter and our team will take care of the setup.
Recommended Tool & Resources
Template Builders
BEE (beefree.io) – Easy-to-use builder with free templates and the ability to export clean HTML for FeedOtter.
Topol.io – Lightweight, user-friendly builder with a library of customizable templates.
Designmodo – Professionally designed responsive email templates and a visual builder, with options for both free and premium layouts.
Stripo – Drag-and-drop email builder with hundreds of free and premium templates you can customize and export as HTML.
Testing & QA Tools
Litmus – Industry standard for building and testing emails to ensure consistent rendering across inboxes.
Email on Acid – Another robust testing platform to preview how your template looks in different clients/devices.
Next Steps
Read our HTML email best practices here.
Pick a tool or template that best fits your needs.
Customize it with your branding, images, and messaging.
Test it in Litmus or a similar tool to confirm it renders cleanly.
Send the final HTML to FeedOtter, and we’ll apply the necessary tokens to make it compatible within FeedOtter.
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