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Publishing to Marketo

When publishing your newsletter to Marketo, FeedOtter's integration provides 3 different options for creating and sending the newsletter in your Marketo instance. These options allow you the flexibility to create and organize your newsletters in a way that fits your team's needs.
Under Campaign Settings > Integration tab > Configure Defaults. Here, setup the option you'll be using.
Setup your default Marketo publishing option.
Options include:
  1. 1.
    Create an Email Program and Email in Marketing Activities (default option)
  2. 2.
    Create an Email in Marketo Activities
  3. 3.
    Create and Schedule the newsletter send from FeedOtter
Select your default publishing option.
Depending on which option you choose, you'll then select Parent Marketo Objects to map the newsletters to. Click the option above you'd like to learn more about.
Last modified 7mo ago