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Pardot merge token reference
Personalizing your emails is a great way to engage and connect with your subscribers. FeedOtter allows you to personalize your emails with Pardot tokens directly in the app using custom fields. Here’s how you can use Pardot personalization tokens in FeedOtter.
These are the most commonly used tokens we see in our FeedOtter emails for Pardot that are the perfect way to add some customization and uniqueness to your emails.
Account tokens refer to your prospect’s account information more specifically related to their company details. You can use these fields for confirmation or outreach emails and internal emails to your team. Here’s the full list from Pardot of Account tokens:
These recipient tokens are specifically related to the subscriber receiving your FeedOtter email. You can use these tokens to add name to your greeting, their job title, and more personalized information anywhere in your email.
Here’s an example for using some Pardot personalization from the recipient of the email:
These Sender tokens are a great way to personalize your emails by providing information about the person on your team sending the emails. From name, to phone number, to job title, so the recipient can feel a more personal connection with your company.
Here’s a great example of using your address and information in the footer details:
If you still have PML enabled on your account, you will need to use these common personalization tokens instead:
Personalizing your B2B content goes way beyond a personalized greeting or subject line in your emails though. Such as using segmented lists to send specific categories of your content to people and allowing them to choose the type of content they receive or building an email with dynamic content that changes the content blocks depending on which subscriber is receiving the email.
Last modified 1yr ago